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January 23, 2005

Small Business Marketing That’s Niche And Bucking The Dot Com Bust

As a small business owner you’ve probably witnessed the demise on Internet startups in the mid latter part of the 90s and have convinced yourself that the Internet is not for you. Back then young people and their financial backers were caught in the frenzy of making lots of money out thin air. On the whim of an idea, dreams were been made possible; at least that was the belief!

If you were to look under the Internet façade of spam emails, viruses, spy ware and large Internet successes such as, Ebay, Google, Amazon and Home Depot to name but a few, you’ll find thousands of small businesses generating sales of millions of pounds in niche markets. This is the key: finding niche markets with will to buy customers with money to spend.

This is exactly what Nick Robertson of Asos has done. As a small business entrepreneur, Nick Robertson observed the phenomenon in the UK where young people are willing to spend their money on celebrity fashion. Nick had this to say, "I came across this statistic, in a TV guide I think. A lamp appeared in Friends and NBC got 28,000 calls or something ridiculous about where the lamp came from." He realised, as many have before, that people were obsessively interested in products and clothes used by celebrities. Read this
Small Business Internet success story
Although still a small business, Asos has become the second most popular clothing web site in the UK with nearly 100,000 visitors in December 2004.

"Because we kept so small we had nothing to lose. We had a business plan that didn't involve a huge amount of money. We only raised £2.3m when we floated. And we had fantastic original investors."

Nick Robertson’s story is not unique, there are thousands of small businesses that are marketing on the Internet and generating millions of pounds by applying “savvy Internet marketing techniques.” I am currently working with many companies like Asos. If you want to take advantage of leveraging your sales from “Least Cost Internet Marketing” just send an email to Small Business Resource. Click on the contact link at the bottom of this web page.

David
Small Business Resource

Posted by David at January 23, 2005 9:59 AM

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