By using anti-spam software some spam in being blocked but legitimate emails are being mistaken for spam resulting in potential loss of business and reputation.

But all this is about to change, at least in the USA. The FTC (Federal Trade Commission) is about to turn its attention to spammers.
If you’re a small company that sends spam emails the FTC, in turning its attention to spammers who currently get away with sending "junk email", the FTC will be broadening Its "Can-Spam" remit.

If caught, and this is the ‘real crux on the matter’ it’s bound to hit spammers where it hurts, in their bank account. To be effective The FTC could impose huge fines on offending companies.

This is welcoming news for small business owners, however important questions remain such as, policing by the FTC, what constitutes a legitimate email, how can you stop an irate Webmaster and disgruntled Webmaster in accusing you of sending him a spam email.

Also, what about spam emails sent by small businesses in USA to foreign web site owners? These are just some of the important issues that the FTC has to consider if is to effective in tackling spam under the "Can-Spam" Act.

In it’s most recent action the FTC, initiated it’s first suit against alleged violators of the adult content provision of "Can-Spam."

D Davis
Small Business Resource