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February 7, 2005
News! Business Owners Don’t Be Caught Out By UK Anti-spam Act
With increasing focus on the sending of Spam or “Junk emails” by the FTC in the United States (“Can-spam Act”) and the courts in the United Kingdom it won’t be long before small business owners will begin to feel the might of the law. At least, those business owners who continue to flout the law.
In the UK, consumers have to give their explicit consent before companies are allowed to send spam, unless a prior subscription agreement existed. It doesn’t stop at emails because small companies will also have to give recipients the option to refuse Internet tracking devises, such as cookies, and there’s a requirement to make users aware if they are included in survey stats on the topic of Internet traffic.
Soon small companies will be able to opt out of telemarketing.
Companies who suffer loss as a direct consequence of spam can also sue the sender for damages.
It doesn’t stop there because any breach of the law will be a criminal offence, with fines of up to £5,000 if the case is heard in a magistrates court, or an unlimited fine if the trail goes before a jury. Spamming in 2005 may begin to finally cost the spammers.
David
Small Business Resource
Posted by David at February 7, 2005 3:26 PM
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