Making blogs pay has been a preoccupation for a number of players including Longhornblogs.com . They are one of the early pioneers experimenting with RSS and ads; their ads are in HTML format and include images and links. Another experimenter of RSS ads is Kanoodle and Moreover, who are jointly working on creating publishing tools that include ads into RSS feeds.

The daily evolution of blogs as exemplified by Google's introduction of text ads, banner ads and RSS syndication built into Adsence are good enough reasons why small businesses should embrace blogs.

Blogs or blogging offer small businesses the opportunity to publish articles that can reach thousands to millions of people
via the search engines and RSS, while continuing to drive traffic into the future for only the time investment of writing content.

Unlike a classic direct marketing campaign you don't incur same costs of acquisition associated with reaching a target audience with your message.

There's more ...blogs are serious business tools that no online business should be without. Blogs are a fantastic bridge tools that allow you to personalise your communication with your customers, prospects and potential partners.

For small businesses that are serious about blogging and RSS
blog for fun and profit is arguably the best resource to tap into.

See also previous article blog and small businesses

David
small Business Resource