That would have to be the Steve Jobs story.

*** Jobs has led an 'interesting' life

Steve Jobs founded Apple Computers in 1977 and got the personal computer industry rolling.

Then in 1983 to help deal with his company's exponential growth, he recruited a slick corporate marketing guy from Pepsi named John Sculley to run the company.

Sculley immediately got to work...devising a plan to stab Jobs in the back and cut him out of Apple's management.

It worked.

Within two years, Sculley succeeded in having Jobs fired from his own company!

Sculley then proceeded to run Apple into the ground through a series of mind-bogglingly stupid marketing blunders.

A few years later, Apple's board sent Sculley packing, but the damage had been done.

It took over a decade, but Jobs regained control of Apple in the late 1990s and put Apple back on the right track much to the relief of its long suffering shareholders.

*** Triple threat

Besides his pioneering role in personal computing, Jobs has had a huge impact on two other major industries: movie making and the music business.

His Pixar studies is the most successful animation studio of the last 30 year, scoring one blockbuster hit after another.

His iPod has totally revolutionized the way music is sold and consumed.

Jobs also played an important role in the development of the web.

It's a little known fact, but Tim Berners-Lee used one of Job's NeXT computers to create the protocols for the web.

From being booted from your own company to taking it back, making a few billion dollars, and becoming a major player in the entertainment industry... Not a bad comeback, eh?

*** 'How'd he do that?'

How do you develop the kind of business resilience Steve Jobs has exhibited over the last 28 years?

How do you recover from incredible set backs, including from treachery and betrayal people you brought into your own business?

How do you manage - in a world of copycats and quick-buck scam artists - to be perpetually creative and on the cutting edge by bringing valuable, new things to market?

It's a darn good set of questions... and you can get the answer straight from the horse's mouth right here... Enjoy!

Steve just gave this talk four days ago at Stanford University. It is well worth reading: Read steve Jobs Story here