With the problem posed by email spam and introduction of laws in USA and Europe to regulate the abuse of spam more and more small companies are turning to direct mail marketing.

While direct mail marketing is making a come back you are still faced with the problem of getting the attention of prospect and to get them open your mail instead of trashing it.

Remember, your average prospect is more likely to standing over the trash can as he's opening him mail. If your letter does not stand out and gain him attention he'll trash it in a flash!

So how can you win! The answer is to make your letter lumpy.

How to Make Your Sales Letter Lumpy

First off in direct mail marketing "lumpy" is referred to when you include an object of some kind in the letter for example a pen, cd, video, golf ball or chain. In fact you can make your letter lumpy by using your imagination to come up with objects.

Any object that creates a lump in your letter to get your prospect's attention and curiosity so he'll open the letter.

Watch This Direct Mail Marketing Video

In this video you can learn more about creating and using 'lumpy letters'.

Watch Victor Urbach's free online video on the subject.

The video not only covers using lumpy letters, but is also an excellent example how you as a small business owner can stay in touch with your market and build a following by presenting an informative (and non spam) monthly video message.

Victor Urbach - The Secret of Grabbers

David
Small Business Resource