Search any of the major search engines and you'll find many searches around the keyword "stress management", "stress relief" and hundreds of other keywords, all related to people who are searching for information and ultimately solutions that are stress related.

Also consider this article on "Fear of stress discourages would-be entrepreneurs" . Based on a survey carried out in London, the majority of young Londoners would rather work at a paid job than start a business because of their fear of stress.

Imagine, if stress is such a major concern, it also offers opportunities for small business entrepreneurs who are savvy enough to spot an opportunity. Instead of reinventing the wheel in coming up with products and services that have not been tried and tested, here we have a ready market with tons of potential customers who are already looking for information on stress management and stress relief, plus going by the survey carried out by YouGov of young Londoners, the market can be segmented into different niches.

All it takes is to carry out research into the causes of stress, how to relieve and prevent the causes stress and to develop products (home study courses, videos, CDs, stress relieving music and audio, etc) that solves the needs of an already hungry market.

I hope this brief article will act as a stimulus and that you can see the possibilities of starting a business with this one small business idea.

David
Small Business Resource