It does not matter if you knew Ken Giddens or not. But trust me that if you did, you would agree that he was a tender spirit who'll be remembered because of his passion for helping ordinary folks and for being true to himself.

My condolence goes out to Ken's family at their loss. I hope they'll find comfort from each other, friends and everyone who was touched by Ken's gentle soul.

I've never met ken Giddens so why am I so saddened by news of his death?

I only saw ken Giddens in home study videos shot at "System Seminar" and Carl Galetti's Conferences, so how can I explain the reason why I feel the way I do about a stranger?

The truth is Ken exuded a genuine and real passion for the Internet, especially search engine marketing. Passion that penetrated even the thickest defenses of people who rubbish the Internet as a medium that can help ordinary people to make a living online. Clearly they haven't heard about eBay.

Unlike many Internet Marketers who would never hesitate to sell you fluff at any price, Ken appeared to be uncomfortable with selling you anything that was not going to add real and tangible benefits to your business. He was almost apologetic at asking for a sale. Something that every good marketer and copywriter know is vital.

Ken's approach to the search engines, which was an area he specialized in, was to do everything that was natural to the way search engines work, especially Google. Ken likened this naturalness to nature. If you base your search engine marketing strategy, especially, search engine optimization on the way nature is organized, you should do well with receiving high rankings and never be struck off because of spamming.

I didn't know Ken Giddens but I was touched by his gentle spirit and uniqueness. Ken Giggens wont be too far from my mind when the words, decent, unique, helping folks, and being natural to the search engines are mentioned.

Rest in peace Mr. Giddens.