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June 16, 2006
Google Adds Dayparting to AdWords
Google has added dayparting capabilities to google Adwords so advertisers can schedule the showing of their ads.
Small Businesses Worldwide Can Now Schedule Their Pay-Per-Click Ads.
The dayparting feature, which Google is calling "ad scheduling," is available today in the AdWords campaign management interface. It enables advertisers to automatically adjust their bids, or pause and resume their campaigns based on the time-of-day or day-of-week.
Small businesses and local advertisers might want to schedule their ads to run only during business hours.
Small business marketers can benefit because using third party software that have access to Google's API they will be able to get better insight into trends from Google.
Posted by David at 8:48 PM
