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August 17, 2006

Effective Small business Marketing Using Podcast And Blogs

If you run a small business especially in the IT sector recent survey by Marketing Sherpa is positive news.

The survey confirmed that podcasts and blogs are among the most effective marketing tools for generating technology related sales lead.

If your small business provides IT related products then you too should be adding podcasting and blogging to your marketing mix as the findings confirmed that 35% of software and ASP marketers rated their company blog as very effective, as well as 33 per cent of technology services companies.

The top five tools for generating sales leads are:

1. Free Trials - 54% calling trials very effective.
2. Webcast - 41% favorite for software marketers
3. White paper - 31% to 36% effectiveness
4. Blog - 35% of software and ASP marketers rated their blog as very effective
5. Podcast - 22% of software marketers say podcast is very effective

Although the survey by Marketing Sherpa relates to companies in the IT sector there's ample evidence that small companies can also take advantage of Bolgs and podcasts to generate sales leads. These are proven lead generation tools you should be using in marketing your small business.

Posted by David at August 17, 2006 12:27 PM