Small Business Resource: How To Market A Book : The Power of Marketing

« Online survey tool: Survey Software | Main | What Is The Purpose of a Business Continuity Plan? »

February 5, 2007

How To Market A Book : The Power of Marketing

How To Publish A Book : What do you know about marketing and selling?

One of the greatest challenges of any writer or business person comes after the product or book has been created. Most people, however, don't consider this aspect until well after the fact, and that's usually too late. Really, when you want to know how to sell a book, sales and marketing are the first things you should be considering, not the last.

Tom Nixon on his SmallPress Bloc (http://smallpress.typepad.com) said that, "We are not in the business of selling books. We are in the business of selling information that people need. If you want to sell a book, you need to talk about what the benefit is to the reader."

When you think about it, doesn't his advice also apply to fiction? What, for example, is the benefit of the Harry Potter series? One benefit, of course, is that the books are entertaining. They stir the imagination. Another benefit has been to involve a whole new generation in the pleasures of reading a good book. The middle-school book market is booming as a result.

Mystery novels might provide a benefit of engaging the reader in using both sides of their brains, something most of us rarely do in our day jobs. It's an exercise for both the creative mind and the analytical mind. Romance novels stir the emotions and inspire dreaming and perhaps passion.

Selling a Book... or Marketing a Book?

This is the big question, but most people don't know the difference. Here's where you can learn more about how to publish a book.

Posted by David at February 5, 2007 3:57 AM