« Why Patience Is Required When Looking For Home Theater Accessories! | Main | Writing With Synonyms To Create Unique Content »

March 21, 2007

Getting Specific: The eBay Product Challenge

The day of decision has finally arrived; it’s time to lock down your choice of what to sell on eBay. If you’ve been doing your eBay homework you now know that there is almost no area, no matter how esoteric, that has been overlooked by the eBay community. Don’t despair; just because there are already eBay merchants selling the product you want to sell that doesn’t mean you can’t still make money. You will, however, have to approach your business with care and planning.

Let’s say you’ve decided to combine your spouse’s Saturday morning habit of hitting garage sales and your Saturday morning habit of hitting the links into an eBay business. You’re going to offer “slightly used” golf clubs for the discriminating buyer. Sounds like a good idea. Let’s spend this Saturday morning hitting eBay. Try searching for golf clubs in a very generic way (putters, irons) and a very specific way (Callaway, Big Bertha). Take detailed notes about the responses you receive. You’ll want to remember what categories were turned up by the different searches. Most importantly, you’ll want to see how the competition has positioned itself. You are looking for the narrow grooves that haven’t yet been filled or haven’t been filled completely.