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March 23, 2007

Writing With Synonyms To Create Unique Content

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Synonym substitution - the content maker takes an article and then changes words, usually using synonyms (words with similar meaning to each other) so that the content appears to be different. This process can be done by hand using a word processor such as Open Office. Over the past year we have seen software designed to make the task automatic.

This is a popular technique for creating unique content. There are many software packages that promise rapid success when using substitution. At first glance synonym substitution makes a lot of sense. By changing a word with a particular meaning for another word of similar meaning the writer can rapidly/quickly/speedily/hastily create an article that appears/seems/looks to be quite different from the original. But the technique is not perfect. Very often words mean one thing in one context but have a different meaning in another. So a sentence that makes sense with one word can be nonsense when your software chooses/culls/elects/singles/craves/hankers an inappropriate substitute.

There are two main ways of doing synonym/word substitution. Firstly one can do the job by hand, simply going through the article and using a thesaurus, either on paper, or online and choosing words to change. This is a very slow process unless one has a very large personal vocabulary. The slowness is the reason most writers tend to prefer automated systems. Synonym substitution software can be very fast but there are a couple of challenges. Unless the writer has a very large personal vocabulary he or she can not always know which words suggested will be good and often bad choices result. When the choices are made by the software then bad choices are inevitable!

Another drawback of synonym substitution is that it does nothing to change the structure of an article. A human might be fooled by a few word changes but a computer duplication checking algorithm will not be and so there is little point in using synonym substitution on its own. As a part of an integrated content system that {employs multiple techniques|uses multiple methods|several techniques) to ensure good quality results from the point of view of both humans and search engines word substitution can be very effective, as long as the results are carefully monitored by the user.
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Posted by David at March 23, 2007 6:41 PM

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