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April 11, 2007
Death of Gary Halbert - Legendary Copywriter
Gary Halbert - copywriter whom I've never met has "left the building". He checked out peacefully in his sleep Sunday, April 8, 2007.
Why am I posting this message on my blog?
I'm not a copywriter. I struggle to put words on paper in an effort to influence prospects on the reasons why they will benefit from buying my products. I'm a novice! Being a novice or newbie to copywriting compels you to naturally research the subject. It was during my research that I came across the name Gary Halbert. I discovered many great copywriters dating back to the early twentieth century - great men who pioneered to art and science of persuasion.
Living in England and holding down a full time job I never got the opportunity to go to seminars in the US, the home of the world's greatest copywriters.
I could only buy their home study courses. That's the proximity of my 'experience' or knowledge of Gary Halbert.
I was broke, real broke and I wanted to market a product on the Internet to make some money. Naturally, I ended up at Gary Halbert's web site. Genuine to the core and helpful to others, Gary Halbert published sales letters that people, like me can draw inspiration from. I sure did!
Gary Halbert did a rare interview with Mark Joyner where he talked about his legendary "Coat Of Arms" sales letter that's the most mailed letter in the world. Man was I glad that I got that product! I'm thinking about sharing it with visitors to my web site in memory of the great man.
If you come across any sales material that Gary Halbert wrote, get it! Don't pass it by. Read every word of it and think clearly and deeply about what he's conveying to the reader (the prospect). In doing so you'll learn some of the wizardry of Gary Halbert, master copywriter who has finally "left the building".
Find more information below about Gary Halbert:
Gary Halbert's close friend and legendary copywriter John Carlton's Blog
Gary Halbert's Newsletter Web Site: The Gary Halbert Letter
David
Small Business Resource
P.S. About the secret to Gary Halbert’s “Coat of Arms letter. Keep your ears glued to my web site this blog. You will hear word for word and blow by blow why Gary’s “Coat of Arms" letter has been mailed over 600,000,000 times, making it one of the most successful direct mail pieces in the history of the world.
Posted by David at April 11, 2007 2:14 PM
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