Small Business Resource: How To Get Results With Your Network Marketing Prospecting

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June 14, 2007

How To Get Results With Your Network Marketing Prospecting

How important is the word marketing in network marketing?

network marketing prospecting efforts fall flat on their face for most distributors who are taught the tired old methods of attracting people into their business. Why? Well, simply because they run out of people to talk too!

"Make a list of every one you know... write down every one they know... and then get the names of every one they know..." does this sound like a familiar scenario?

The truth is, those methods might have worked fine many years ago but they just don't cut it today. The problem with that is more often than not, you are sounding out people who just aren't interested in your business. Yes, no means no!

It's almost laughable when I hear uplines telling their people if the prospect says no they really mean yes. What's up with that? Direct response marketing tactics are becoming more the norm in people's network marketing prospecting efforts. And for very good reason.

Yes, work your warm market, you at least should let your friends and family know you have gone into business as a courtesy. There are effective ways to do this such a postcard mailout but for goodness sakes, don't alienate them by telling them they owe you or they'll be sorry if they don't join your business or buy your product!

With direct response marketing, the concept of developing a relationship with a prospect from initial contact to decision time is very important. Here is a shortlist of tips you need to make happen in your advertising efforts to attract interest:

1. You must get the attention of your prospect. If they're looking and your headline is compelling enough to get their attention then you've got their interest.

2. Arouse emotion in your prospect. They aren't interested in your company or product but more in what it can do for them. You've heard it many times... "what's in it for me?" If what you have can give them what they want then bingo, you've got their attention.

3. Earn your prospect's trust and create credibility with them. You see, they aren't really going into business by themselves but with you.

4. Create an incentive for your prospect to take action but it needs to be in a way that's easy and natural for people to do.

network marketing prospecting doesn't have to be a gut wrenching and a hazard to your health and well being. It should be a pleasant and fun experience and that's exactly what it is when you put the marketing back into it.

Posted by David at June 14, 2007 7:46 PM