« The Art of Niche Marketing | Main | Should you learn Spanish for business? »
August 16, 2007
Ingredients of a Successful Website
By definition, a successful website is one that does what you want it to. The questions is, do you know what you want your website to do for you?
It's surprising how many people have a website which doesn't have a clear purpose. Many company websites for instance, are nothing more than a glorified brochure, which is fine if that's all it needs to be, but that's not often the case.
Websites should be designed so that a visitor is encouraged to perform a specific action, whatever that may be. Do you want your visitors to request more information, sign up for your newsletter or purchase an eBook? Whatever it is, the whole website should be designed so that everything point your visitor towards that one goal, leads them to perform that single desired action. If you have that, you're half way to having a successful website.
The other half of a successful website is having visitors. But not any old visitor. You only want the right kind of visitor. The wrong kind won't ever take desired action, and you want to get rid of them as soon as possible, or ideally prevent them arriving in the first place.
Only when you have a clear goal for your website, will you be able to identify the right kind of visitor. Without knowing why you want people to come to your website, you can't possibly know what kind of person you want to come to your website. Once you understand both, you'll be in a position to design and create a promotion plan that will be appropriate and effective.
Posted by David at August 16, 2007 11:07 PM
Trackback Pings
TrackBack URL for this entry:
http://www.2-small-business.com/blog/mt-tb.cgi/384
