Small Business Resource: Setting up your own website

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August 13, 2007

Setting up your own website

You’ll also want to have a separate landing and sales page for everything you sell. Make sure those pages are as relevant as possible, because that will give you a higher Google listing.

When you go to mark ling, there are some important considerations. You want to attract the user’s eyes to the most important info. So where do people look?

One of the biggest questions for website designers is, “Where are the user’s eyes looking?” Where do your eyes go when you read articles on the Web? What do you notice and what do you miss?

Well, I’ve got some answers for you, because this topic has been studied. It turns out that the upper left quarter of the screen gets the most attention, according to the Eyetrack III research of The Poynter Institute, the Estlow Center for affilorama review & New Media, and Eyetools. But that’s not all. There’s more to it than that.
People’s eyes have some very common behavior patterns. It probably has to do with our hunter-gatherer ancestry.

First, we do a wealthy affiliate - or “recon” as the military calls it. Users’ eyes flick over the entire screen at whatever draws their attention. And what draws it most? Well, the first hot spots are headlines, photo captions, subheadings, links, menu items and the logo on the page. It doesn’t matter if it’s a good logo or a bad one, people look at logos.

Posted by David at August 13, 2007 2:47 PM