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August 8, 2007

Website Marketing Strategy

Choosing an effective website marketing strategy is imperative to have a successful business on the internet today. One of the most important strategies is link building.

The first thing to do is to submit your site to directories. But forget about submitting it to Google - let the googlebot find your site by itself. The Yahoo directory has a yearly fee of $299. You’ll get listed within 7 days. A link from the Yahoo Directory carries a lot of weight with the search engines. But if it carries too much weight for your pocketbook right now, there are plenty of free directories you can submit to.

Another part of your online marketing strategy to get incoming links to your site is by writing articles and submitting them to article directories. write as many articles as you want. Just be sure they have unique content from any other article. It’s best practices to write several versions of the same article to submit to different article directories. This way you won’t have as big an issue with duplicate content that you would if you submitted the exact same article to 20 different directories.

Exchanging links with other websites will also give you incoming links. These links will carry more weight if they come from sites that are similar to yours. So if you have a site about dogs, don’t go for link exchanges with a golf site.

These are the first steps to getting started with your website marketing strategy. Add links slowly and add them every day. You’ll be reaping the rewards in no time.

Posted by David at August 8, 2007 12:40 PM

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