Small Business Resource: What Is Keyword Elite And what Does It Do?

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September 27, 2007

What Is Keyword Elite And what Does It Do?

This is a short Review Of Keyword Elite which was created by Brad Callen. Keyword Elite is a desktop software and was introduced about a year ago (early 2006). At the beginning there were some minor problems that needed to be fixed, but thanks to the constant updates that the developers provide, it has now become one of the most effective keyword research tool on the market.

Basically there are two ways to use this software which I will discuss in this Keyword Elite Review:
1. Create a solid keyword list for website content
2. Create a keyword list for the cheapest ppc campaigns
3. Spy on your competitors keywords

An ongoing problem for webmasters is to find keywords that are frequently searched by visitors but have little competition. Whether you maintain a niche site focusing on a specific topic, or sell something online, it's important that your pages rank well in search engines.

In Keyword Elite you can find the right keywords with the Create Keyword List project. Type in your selected keywords, and then the software will generate a huge list of related keywords and phrases that are searched for by visitors up to 10,000. In the result list you will also see the source of the generated keywords.

After you got a list of possible keywords, it's time to work on this list. You can do it in the Edit list tab. Keyword Elite offers the opportunity to remove phrases that contain specific words from the generated list, or to add phrases to it. For example, if you sell an e-book on your website, you might want to remove phrases from your list that contain the word "free". After all, you want to sell you book for cold hard cash, and focus on potential paying customers, instead of attracting freebie hunters.

Webmasters who operate content sites often need ideas for articles. Keyword Elite can help with that, too. In the Edit list tab, you can add extra words to the keywords in your list. Usually, when people search the internet, most of them look for solutions to certain problems. So they form questions. In the search phrases a lot of the following words can be read as part of the whole search phrase. The result list can give you an idea of what questions people search for relating to your keywords. (Hint: this technique can also help you to come up with new product ideas.)

Once you have your valuable keyword list, it's time to check out the competition. This can be done with Keyword Elite using the "Analyze Keyword Competition" project. When you enter your keywords, the software will show you how many competing sites are listed in the search engines for the same keyword. Then, if you select one of the keywords in the list, you will have a list of the top ranking websites in the search engine for the given keyword. You can spy on those websites one by one, to find out how they ended up in the top.

Keyword Elite gives a good competition analysis on a competing website by showing the following information:
PageRank of the site
if the site has the keyword in H1 tag (headers on page)
if the site has the keyword in the Title meta tag
if the site has the keyword in the B / I / U tags (formatting)
if the site has the keyword in the first 25 words

When you are armed with this information it is much easier to crack the top 10 for your chosen keyword and leave the competition behind you in search engines.

Posted by David at September 27, 2007 9:15 AM