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December 18, 2007
Creating Your Own Video Website
Many people are trying to cash in on the phenomenal success of YouTube with 'me too' clones. Everyday a new video site is launched and the overwhelming majority of these sites fail quickly. Why? It's simple. They have no solid marketing plan and YouTube has far too much momentum to ever catch up. When Youtube launched they were the first of their breed which generated its own buzz and users flocked to the service. Now people are used to web-video and YouTube is in the collective consciousness-a household name. Muscling in and getting a piece of the action is going to be difficult.
There are three potential ways to find success with video niche sites.
Plunk down a tidy sum of money and engage in a marketing blitz. This will likely take huge resources and with YouTube dominating the market getting a piece of that pie is going to be next to impossible. But this is a legitimate way to go and other venture capital backed video communities are doing just that. But it will take raising millions of dollars and marketing wisely.
Instead of launching an exact YouTube replica find a way to do it better, do it slightly differently through enhanced or unique features and services or find a niche. A niche could be rap videos, biker videos, sailing videos, you get the idea. Instead of being a generalized video site, drill into a niche and dominate it. You will not get the large traffic numbers YouTube enjoys, but you will likely find a steady stream of targeted traffic and your site will make money. you can see a great way of doing this at Niche Video Site Builder Review
There is a huge network of entertainment websites and these webmasters have essentially banded together to share traffic. What they have on YouTube is they present the viral video cream of the crop. Instead of the user having to sift through the massive library at YouTube to find the best videos, these sites take away that step and present only the best. Filtering has been done for the user which is the attractor to these sites. As a video webmaster you can partner with these sites and start sharing traffic immediately.
Posted by David at December 18, 2007 6:33 PM
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