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December 2, 2007

Network Marketing - Why Pre-Selling Will Put Your MLM Lead Generation On Steroids

The art of pre-selling is a skill not many online employ and those who do make up the bulk of the 5% of people who succeed. Can pre-selling be applied to explode your network marketing business?

Ann Sieg touched on some very important points in her book "The Renegade Network Marketer" and opened the eyes of many struggling network marketers who were simply "fumbling around in the dark" trying to get their businesses off the ground.

Creating a consistent cash flow from the front end was unheard of in the MLM business world not too long ago but since the internet is now being finally recognized as a powerful way to target the right leads, network marketing promotion will be turned on it's head in the next 12-24 months.

Old School Resistance

There's a famous quote from the "Star Trek" series used by a race called the "Borg." They assimilate other beings into their collective and their message to those who try and escape their clutches is..."resistance is futile."

Well, the old school network marketers still persist in teaching those now archaic hit and miss methods such as "every one is a prospect who is within arm's length" and just have faith in the system. The truth is, the old network marketing recruiting system is crumbling.

Pre-Selling

Successful affiliate marketers have used pre-selling very successfully for many years. Online guru Ken Evoy is one of the pioneers of the concept online. As a lead generation tactic in network marketing, it can literally put your recruiting efforts on steroids.

It's not the message which your prospect reads or hears which will have them saying yes to your offer but what they read and heard leading up to that offer. It's building a relationship with them and by the time they get your offer, most times they are already convinced it's what they want.

Posted by David at December 2, 2007 2:22 AM

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