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December 18, 2007

The Ever Changing World Of Anti Virus Software

If you did a straw poll about the names of the leading antivirus vendors your final list would probably look something like this:

Symantec, McAfee, Computer Associates, and Trend Micro.

These companies have what is considered to be a market-leading presence in the United States ands elsewhere around the world, but it would appear that that corporate software giant that is Microsoft maybe planning to become a key player in the anti virus software market as well.

Microsoft has acquired intellectual property and technology from various companies in this sector in the past, and these acquisitions are rumoured to include behaviour based security software as well as spyware removal software, which manages virus, spam, and phishing filtering (could this be where windows defender found its roots).

There has also been a lot of speculation as to whether Microsoft will try and achieve its own a dominant position in the antivirus market by simply bundling its technologies with the then Microsoft operating system of the day at no apparent cost to the end user.

Microsoft would need to tread carefully if this is the case though because this approach has gotten them in trouble before. Still, the corporation does have very deep pockets and is not afraid of a challenge.

This get to market approach is also similar to techniques applied in other markets such as word processing and Internet browsers.

Of course the existing antivirus vendors would also want to put up a big fight because make no bones about this antivirus software is big business.

The amount of effort to find and provide fixes for the ever increasing number of viruses is truly staggering. Malicious programs are getting more complex by the day and the number of them is increasing often being identified by end users first.

Because of this virtual pandemic many companies may find themselves without the necessary resources to match the efforts required to combat the purveyors of these viruses as they seem truly bent on creating absolute havoc.

Some virus companies are reporting receiving hundreds of new samples each day! And if that is not enough to be worried about these new viruses are getting "smarter" as they are developed to propagate themselves quickly in the host system.

And if that is not enough these viruses are often hidden and are indeed smart enough to move around in a system by renaming themselves in an effort to make detection or removal impossible.

It is not abundantly clear exactly where the industry is heading at the moment but it is expected that this particular technology sector is liable to face a rapidly changing landscape

Make sure you keep your antivirus up to date and don’t become a victim.

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Posted by David at December 18, 2007 8:30 PM

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