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April 24, 2009

How to Dramatically Increase Your Ability To Sell More In The Deepest Recession And Boost Sales Even If You Are A Born Skeptic

Are you exploiting the principles of influence and the 30 Psychological Triggers to leverage more leads, supercharge sales and to catapult you cash flow?

It's a fact, the Internet and the world at large has become saturated with information. As a result, people don't have the time or willingness to stop and filter information to make decisions. All of the various decisions are made in an overloaded day.

People need shortcuts and this presents opportunities for clued up marketers and entrepreneurs. As a small business owner, this is where you can adopt the principles of influence to gain assent by prospects. That's not all...

By combining the five principles of influence (by Dr. Robert Cialdini in his book “Influence - The Psychology of Persuasion”) with thirty psychological triggers (per Joseph Sugarman in his book "Triggers") small businesses can generate more leads and convert more prospects into customers. This will in turn, generate more sales, profits and cash flow.

Naturally naysayers among the crowd of small business owners will doubt the power to control the mind of prospects to motivate and persuade. However, before rejecting the science it would be wise to study the principles because there's plenty of scientific evidence that supports the power of using psychology to influence behavior. Review the results of empirically conducted and rigorously controlled research into the science of compliance.

Tell those companies that have seen dramatic a increase in sales conversion using psychological triggers and the five principles of influence that they don't work.

The truth is when you integrate psychological triggers and influence principles in your advertising and marketing messages you too will see an increase in leads generation and sales conversion. This may come as a surprise to many...

Watch this short video of Dr. Robert Cialdini:

The principles of influence and psychological triggers are being used by governments and non political organisations to influence people’s behavior and decisions in environmental, social and political and similar causes. That's right!

So what are the five principles of influence?

Dr. Robert Cialdini describes them as:

Reciprocity
Scarcity
Authority
Commitment & Consistency
Consensus & Liking

Without going into to much detail I'll just comment of the first two principles:

Reciprocity is described as: prospects are more likely to take action if it is in return for a previous gift, favor, service or concession that they have received. Put another way, people say yes to those they owe.

Scarcity: people are more likely to seize an opportunity to the extent that it is scarce, rare or dwindling in availability.

You can learn about the five powers of influence in Dr. Robert Cialdini's book. You can get the 30 psychological Triggers or sales tools described in Joseph Sugarman's book "Triggers" and how to integrate them into your marketing and sales messages by clicking here and saving the PDF file to your computer.

Finally, as many small businesses cut back on overheads, bear in mind that this recession will come to and end. History shows that companies that did not cut back on marketing and advertising were better positioned to benefit during recovery compared to their competitors.

If you are not integrating the principles of influence and ethically using psychological triggers in your sales letters, classified ads, pay per click ads, press releases, articles and other sales messages then sadly, you are leaving plenty of cash on the table. That's not all...

These advertising techniques when incorporated into your small business advertising messages can boost profit made from lower cost per customer acquisition from internet marketing campaigns.

David Davis
CEO Small Business Resource

Posted by David at April 24, 2009 12:36 PM

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