SALES LETTER OR WEB COPY WRITING

In online writing, only Words Will Set You Apart

One of the most vexing challenges facing companies online is how to differentiate themselves from their many competitors. While this may be a problem for companies fighting it out on the high street as well, it is a particular challenge for many companies doing business on the web.

Marketing online poses many barriers, one being the limitation imposed by the hardware. Whatever your business and whatever its size, your "canvass" will always be confined within the limits of your customers' computer monitor.

In the offline world, large companies can differentiate themselves quite simply just by spending more. Online, size counts for nothing, because every company's web site has to work within the same monitor size. The playing field, in that regard, is level.

Learning How to Write web site copy

There are some key elements to treating your online audience with respect. One of these is the well-known and clearly defined practice of permission marketing, as outlined by Seth Godwin in his book of the same name. But another key element, not covered in his book or any other, is the use of great web copy writing.

You can't write to your audience in the same style and manner as you do offline. Nor should you be entirely passive with your text. You're online to do business, and that should be reflected in the sale copy that is found on every page of your site and within every e-mail that you send out.

Recognise that to succeed online you need to work with a whole new set of disciplines and skills in the arena of copy writing. It's OK to be aggressive with your plans. It's OK to want to drive more traffic, improve conversion rates, build loyalty, and make your company stands out from all the others.

Great web site copy can help you achieve all these ends on the web. In fact, one can argue that great web copy is the best and most economical and enduring way to achieve these ends. But to create great web copy, an investment has to be made in learning a new way to write for the online environment.

Writing sales letter that really sells is a skill that only a few possess. But writing online "killer" sales copy is reserved for the elite.

We can point you in the right direction, but as with any art form, mastery does not happen overnight and it would be pretentious of us to say otherwise. Incorporating the techniques distilled from 'expert online marketeers' into your sales letter should give you a head start over your competitors.

Writing "Killer" Sales Letter

For a free initial consultation on writing "killer sales letter that sells" contact