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STRATEGIC PLAN
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Vision
The promoters' vision of UK Business Ltd in 3-4 year's time is:
| UK Business will be operating from a xxx sq. ft. unit near xxx Town. It will have annualized sales of £xxx and be profitable. It will employ xxx people mainly engaged in R & D, marketing, support and admin. UK Business will offer xxx core products and provide added-value services to a large customer base throughout the xxx market segments and in xxx countries overseas. UK Business Ltd's offerings will be technically advanced and offer many clear-cut advantages and improvements over competitors' possible offerings. UK Business will continue to expand through organic growth and acquisitions in related technology/market segments. It will have recently received mezzanine finance prior to a public offering. |
Mission
The central purpose and role of UK Business is defined as:
| UK Business designs, develops and markets advanced systems for specialist data capture and transaction processing management. These web-based systems work with specialist hardware supplied by major integrators. They are sold to small, medium and large-sized companies within the xxx industries for a range of specialist applications. UK Business's systems are distinguished from competition by their sophisticated interfaces, scalability and ease of modification and are extensively patented. Sales are made directly and through major distributors in the home market and overseas. |
Corporate values
The corporate values governing UK Business Ltd development will include the following:
- UK Business operates in accordance with the highest standards in all relationships with customers, suppliers, environment and the community.
- UK Business fosters a climate which encourages innovation and diligence amongst staff and rewards accordingly.
Business objectives
Longer-term business objectives of UK Business are summarized as:
- To expand the business aggressively and offer above-average returns to shareholders.
- To become the leading, innovative systems company within the xx market segments.
Key strategies
- Accelerate product launches by strengthening R and D team
- Extend links with key technology centres
- Raise additional venture capital
- Expand senior management team in sales/marketing
- Recruit non-executive directors
- Strengthen human resources function and introduce share options for staff
- Appoint advisers for intellectual property and finance
The following important strategies will also be followed:
- Locate new premises adjacent to xxx
- Commission assessments of key markets
- Start participating in trade shows and missions
- Develop overseas market entry plans
- Pursue strategic alliances with complementary players
- Strengthen web presence and promote
- Seek new market segments/applications for products
<Major goals
UK Business will achieve the following key targets over the next 3-4 years:
- Achieve sales of £xx million by 200X
- Report annualized profits of £xx million in 200X
- Secure xx% of the xx market segment by 200X
- Become largest supplier of xxx systems in xx countries within xx years
- Undertake an IPO by 200X
- Employ xxx people including xx% technically qualified by 200X
Strategic action programs
The following strategic action programs will be implemented:
- CEO: Prepare comprehensive business plan and develop contacts to raise VC within 6-9 months.
- CFO: Recruit Marketing Director and other key staff for marketing/sales and HR Director within 3-4 months.
- TechDir: Review R and D resources and scope for technical alliances - expand with arrival of VC.
- Board: Expand BoD to include further independent financial, technical and industrial expertise prior to seeking VC.
- All: Develop and implement accelerated market entry and development plans.
For a free initial consultation on planning your business strategy contact
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